Empowerment

A Booster Shot for Confidence: Power Posing

May 8, 2014 by Tara Cousineau Leave a Comment

Power Posing. That’s what I’ve been teaching my daughters this week.

Super Woman. Hands on hips. Chest forward. Shoulders back. Chin up.

The irony of it all? Posing like a super hero releases testosterone, the male hormone. It also lowers cortisol, the stress hormone. In fact, just two minutes of such posturing before a stressful event —a class presentation or a public talk or a job review — can make a huge difference in the outcome. So says Harvard Business School social psychologist Amy Cuddy. Her motto:

Our bodies change our minds and our minds can change our behavior, and our behavior can change our outcomes.

She demonstrates the hands-on-hip pose and the winner’s “V” pose, with both arms raised above the head and taking up as much space as possible, as examples of poses that elicit a powerful cocktail of confidence-building hormones. Even if a person doesn’t believe it, the postures alone will trigger a physiological change that others pick up on. In other words, you can fake it until you make it.

I’ve written about this as a neat trick for teenagers on BodiMojo. But I was recently reminded about it after hearing Ann Cuddy’s talk on public radio. I had seen her TedxTalk (Cambridge Thrive 2012) and her TedGlobal talk (over 17M views). As many of my readers may know by now, I’m big fan of science that links the mind and the body. Cuddy and her collaborators tested out the question: Can changing just your body language make you feel more powerful?

The answer is a resounding, yes.

So my daughters have been doing what they usually do when I inform them of an advantageous coping skill. They mock me. They’ve been striking power poses before asking for things. A new dress for the 8th grade social. A drive around the driveway circle alone behind the wheel (my 14 year old). A new used car (my 16 year old). A tattoo. You get the idea. They are preempting my “No’s” with power poses.

All the power to them. If emulating Wonder Woman might improve their chances for success (sans the girdled bodysuit and wristbands), then they can mock me all they want. They can fake it all they want. What I did notice is that their posturing around the kitchen seemed to get them to clear the table and put the dishes in the sink without me asking. From my yogi perspective, these postures are also heart-openers. My girls were actually having fun. There were no complaints. No fighting. No stress. Lower kitchen drama, indeed.

Amy Cuddy’s advice is both simple and elegant. Think about what stresses most people out? Talking to a boss; having to meet with a teacher; facing the mean girls at lunch. A two-minute power pose can make all the difference. Raising testosterone — the “dominance” hormone in the animal kingdom — and lowering stress levels, makes for more a balanced leader.

Calm. Cool. Collected. Confident.

A small tweak can lead to a big shift. Of course, Cuddy is not suggesting that a person walk into a situation looking like a super hero. It’s more about practicing the posture in private before you enter into a social or evaluative situation. It’s also about pairing the posture with the intention of stepping up to the plate and to envisioning one’s success.

It’s low tech and doesn’t require a life coach.

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See an image of power poses here.

B. Bossy. Barbie. Bothered.

April 1, 2014 by Tara Cousineau Leave a Comment

Like Goldilocks, nothing is fitting just right for me. Or like silly Winnie the Pooh, I just feel like saying:

Oh bother.

It started with the bothersome news that Mattel and the Girls Scouts of the USA teamed up on a career Barbie doll promotion. Ostensibly, this deal was about an online Barbie game, showing all the wonderful and smart careers a girl could have while wearing mini-skirts and high heels. It seems like an uncomfortable arrangement. But $2M is $2M, and the GS needed it, no doubt. It’s a changing world and they need to stay relevant. I’m all for collaborations that makes sense, but this one just doesn’t feel right to me. And the “Do Anything, Be Anything” patch with the Barbie insignia for Daisies and Brownies? Mere 1st through 3^rdgraders? That crossed the line for me. I’m siding with the folks who want GS to end their relationship with Mattel. The Girls Scouts could do so much better.

It doesn’t help that a small study was recently published suggesting that girls who are exposed to a Barbie doll – compared to girls exposed to a Mrs. Potato Head doll – may have limited views of potential careers for girls relative to careers for boys. Had the study been published earlier, maybe the GS would have thought twice about hopping into bed with Mattel. Goldilocks, I feel your pain.

Oh bother.

Then we have LeanIn.org’s #BanBossy campaign (also in partnership with the Girl Scouts, by the way). I have many friends and female entrepreneurs colleagues who love Sheryl Sandberg’s campaign. These are highly motivated women who persevere and demonstrate true grit in starting their own businesses. Empowered women are bossy. They have to be. They may have had their share of bossy (aka bitchy) comments over a lifetime. And yes, the word can be condescending, interfere with job promotions, and thwart fundraising. I get it. We’ve been told that a woman who is capable in her role is often perceived as being bossy, whereas her male counterpart is seen as an inspired leader. It’s also been reported that less than 5% of women entrepreneurs succeed in securing venture capital. This is part, because they go it alone and don’t bring along their football pals to fill the C-level positions. (I hear this on the street.) But let me tell you, smart and sweet doesn’t get women very far either. That might be interpreted as sassy. Shall we ban that word, too?

I work with girls and young women who could use a good dose of bossy. Be bossy! I want them to ignite their inner CEO, find meaningful work, and do what they stand for. My favorite commentary on the #BanBossy brouhaha is from Keli Goff at the Daily Beast. Her take is personal.

The bottom line is worrying about a word is a luxury that only kids who are already growing up with a host of advantages can afford. If Sandberg wants to make a real difference, she should put her money where her mouth is and come up with solutions that will insure more equality for girls who have more pressing concerns beyond banning bossy.

Right on. I was raised by a single mother and we had our share of struggles. #BanBossy just doesn’t resonate for me in the least (nor does “lean in.”) The whole campaign makes me feel like I’m supposed to “fit in” with the smart girls. It’s all rather cliquey. I guess I’m just not feelin’ it.

Oh bother.

But you can’t talk about #BanBossy without also talking about the Pantene ad that may have inspired Sandberg’s new initiative. A Pantene ad called “Labels Against Women” went viral in the Philippines last winter (video). It spotlights sexism in the workplace. When Sandberg caught wind of it and endorsed it, P&G, the parent company, quickly disseminated it in the US. LeanIn.org partnered with Pantene in the #BanBossy initiative. It’s all very cozy.

As it is, Pantene created a very compelling ad. The last I checked there were 46 million views on YouTube. Their hashtag, #ShineStrong, has a more hopeful and upbeat message than #BanBossy. I might even buy the product for my teen daughters when it goes on sale at the grocery store. (The whole end game for P&G.) My girls are killing their lovely long strands with flat irons as it is. But I’ll never be a Pantene loyalist, either.

Oh bother.

I ponder instead. Who seems to be getting it right?

I have The Representation Project to thank. They have an online campaign to raise awareness of sexism in the media. #NotBuyingIt encourages people to take action and engage in a public conversation. They also have #MediaWeLike to spotlight media that empowers women/girls and boys/men. At its core, this is excellent media literacy. After all, media as a communication channel is neither good nor bad. It just depends on how it is being used. So let’s use it for the greater good.

The greater good. What of late has inspired me in the arena of women’s empowerment? A guy named Nikolay Lamm, that’s who. Last year he created 3-D rendition of what a fashion doll (ok, Barbie) would like look like if she was based on an average 19-year-old woman. He asked: “What if fashion dolls were made using standard human body proportions?” The public loved it. Lamm recently went for crowd funding and raised almost a half a million dollars to manufacture the “Lammily” doll. His campaign title? Average is Beautiful. What’s not to love?

Rather than waiting for toy companies to change their designs, let’s change them ourselves by creating a fashion doll that promotes realistic beauty standards.

Product. Message. Movement. This guy gets it. I pre-ordered two dolls in honor of my daughters. Although they will be too old to play with a Lammily doll by the time it’s manufactured, the purchase is symbolic. Maybe the doll will go to college with them as a reminder from Mom that they are beautiful just they way they are.

Yes, the Lammily doll. Now here’s an initiative that the Girl Scouts of the US should just jump at even if it involves no funding. It’s a credibility issue. Plus, moms of up-and-coming Daisies, Brownies and Scouts will care. They all start selling cookies like mad. And a Lammily patch? Now that is something to consider.

I was a Girl Scout once. We made our own revolutionary outfits for the ’76 bicentennial parade in town, donning our green sashes covered with badges. It felt like something bigger than myself. Opportunity was in the air. I wish my girls had been Scouts. But Title IX came long and they are fiendish athletes now. I’m not totally happy about the exclusivity that sports play in their lives, but they get in their social action whenever possible. I try to reframe the non-GS track in this way: maybe my daughters will bring along their soccer pals when they pitch for venture funding in another 10 years. But even without handing down the baton of the GS experience to my girls, the organization is making some good choices.

The Girl Guides in the UK just teamed up with Dove’s Self Esteem Project*, which is part of DOVE/Unilever –another beauty brand. The initiative includes a body image curriculum for girls and a “Free Being Me” patch to promote body confidence. It’s starting up in the US, too, among the Girls Scouts, and I hope it will prove more successful and fitting than the Mattel partnership. (Lammily would make a great body confidence mascot by the way.)

I love these kinds of initiatives. It engages girls on a positive level, not a defensive one. It speaks to one’s best self. I can’t help to recall the Free to Be You and Me series with Marlo Thomas and Friends. Oh, how I looked up to Marlo. Her show and catchy tunes had timeless messages for all kids to behold. (This was a project with the Ms. Foundation for Women back in the 1970s, equal rights and all.) The idea was that a girl or boy could be anything they want to be; that all humans are connected (depicted by the song, Sister and Brothers), and it is ok to feel things deep down. Remember Rosie Grier, the football player, singing “It’s Alright to Cry”? It seems so retro and radical. And essential.

Ok, I know this rant totally dates me. But it helps to have bit of a lifetime perspective given the bumbling Bs of recent months. Am I right?

Oh bother.

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*Disclosure. I am an expert global advisor to the Dove Self Esteem Project, which has a social mission to improve body confidence in girls. I provide expertise on evidence-based content and curriculum development to support educational initiatives on self-esteem and positive body image in girls. My participation on the Dove Self-Esteem Project advisory board is not an endorsement the DOVE products. The opinions stated on my blog/website are my own.

Why Girl Empowerment Movements Will Never End

February 16, 2013 by Tara Cousineau Leave a Comment

I’m continually struck with the amazing number of pro-girl organizations and initiatives that are spawned and nurtured by amazing people—mothers, fathers, celebrities, journalists, social activists and girls themselves. I track these organizations, their tweets, campaigns, cyber pledges, polls, and share these missions as best I can with my daughters and broader social networks of mixed company.

…and many more.

I’m also sobered by the realization that pro-girl initiatives will be needed perhaps as long as humankind exists. The efforts for girls’ education, empowerment and entrepreneurship– the three Es are necessary for the health and vitality of the world. Although I feel privileged to exist in the place and time in which I find myself, there are so many parts of the world where girls and women are oppressed in unimaginable ways—where basic needs and human rights are priorities. In the Western (and ostensibly advanced) USA where I raise my daughters, the onslaught of negative cultural messages targeted at girls appears to be at a peak. So is a contagion of destructive coping strategies among girls—disordered eating, cutting and self-harm—to name a few of the most searing and heartbreaking of silent epidemics. These conditions are now amplified by social media and mobile communication, a medium that has its advantages and disadvantages depending on how they are used.

In a conversation with dad of a struggling daughter we lamented over this state of girls’ health and the recipe for tragedy–where shame and secrecy, combined with the viral effect of sharing insidious ways to deal with stress or despair, have fueled an adolescent health crisis. He noted that boys are next as he reflected on his son. (The cultural assault on our boys is a topic for another discussion but has been well underway for many years and is inextricably intertwined in our gender scripts).

It’s impossible to guard against the assault on my own being—as an adult woman and a mother—or to even feel empowered to protect my girls
from blatant, sexist and narrow gender typed messages. And it’s getting worse. It’s one reason why I created BodiMojo.com ad the DailyMojo blog by girls. Even after three waves of feminism (the last two tidal waves on which I surfed), progress is in peril. Despite some enlightened media outlets and cause marketing to stem the tide, I confess I often feel a backward pull.

I recently heard Deepak Chopra speak at the Massachusetts Conference for Women (Dec 6, 2012). He told a beautiful story about his mother. His remembrance evoked an image of a strong matriarch, grounded, spiritual, and in control, and who never failed to think of the welfare of others as a model of sustainability and growth. To an audience of over 8000 women, Dr. Chopra spoke of a universal shift toward feminine power—one that has been a guiding force for him. “It’s arrived,” he said. And you could feel it in the presence of a sea of women—the possibility, the hope and renewed energy.

Yet, at a private level, in my small world of raising teenage girls in a household that espouses the three Es, little things peck away—eroding my girls’ confidence while it is just in the making.

This became most poignant recently with my 15-year-old Sophie. On the surface she is a smart, confident girl on varsity sports teams in freshman year, involved in a youth group at church focused on social action,has a great group of friends. As parents, my husband and I are fairly relieved at a smooth adjustment to middle adolescence. Yet, we still hold our breath.

She’s also “pretty” by cultural standards. Indeed, a panel of judges might consider my daughter to be a promising “package.” This word is now flippantly used to describe a human being. The phrase speaks volumes about how American Idol or The Voice shape our cultural scripts. Of course, like many teenagers, Sophie has put up a “good cover.”

Few signs of distress could be discerned from her, other than complaints of homework, bad coaching, or sister fights. And even less is available about her inner world—until that secret life appeared on her Twitter feed.

Before she had her own iPhone she’d check her Twitter account on mine. I’d hear the retweets pop up. I didn’t totally mind this, although I was getting particularly annoyed one Sunday when there seemed to be a flurry of conversations I cared not to be interrupted by. Then I see that her friend had retweeted a comment Sophie posted earlier:

I wish I was pretty like the girls on Tumblr.

My heart stopped for a split second.

Wait. Does she really feel that way?

Shit. Tumblr?

Does she have a blog there, too?

Moms always think they are on top of things. Nope. Sure enough, her Tumblr blog was stated on her twitter profile. I clicked on the link.

I scrolled and scrolled. What I see is an amazingly creative, stream of posts, not unlike the magazine collages my girlfriends and I would spend hours making. As teens we would cut out images from Seventeen or Teen Beat, rearrange letters and glue photographs—photosthat we had to spend our babysitting money on and wait a week to get developed on Main Street. It was heartfelt work. Collage making was a teenage girl’s right of passage, along with hundreds of notes folded into triangles, pressed in the back of jean pockets, and saved in shoeboxes.

Thirty years later my daughter is doing the same thing with modern tools. On her blog she had reposted pictures of baby animals, muddy female soccer players, various Olympians. So, too, were numerous gorgeous girls and guys, in the strict, gendered ways media portrays male and female beauty: Skinny girls with long hair; guys with glossy six-pack abs. (Really, are there any other images available?)

And I thought I was so smart in not having any beauty magazine subscriptions at home.

I was heartened somewhat that her mixed media clearly portrayed vestiges of coming of age. It was cuteness, love, courage, athleticism, and positive quotes. Just scrolling the blog undoubtledy evoked feel-good hormones. An Oxytocin hit.

I thought, Ok, this is totally normal. There are no images of violence, self-harm or pro-anorexic girls. But how to start a conversation about her comment on Twitter? I had told her clearly I’m not snooping when my own phone alerts me to her social network. She knew I was getting these and could not figure out how to disable her account on my phone (she later did).

She’s a very private child. A private child with a public channel. The only way to bring up her comment about girls on Tumblr (AND Tumblr) was in the car.

Driving side by side we can usually talk with ease, not having to look the other in the eye or hide flushed cheeks. We talked about her height (she’s disappointed to have peaked at 5’2), her “poofy hair,” and body image; and once again we discuss social media, the blessing and curse of it, and how to manage it with discretion and privacy. Of course, she finds me too serious or overly concerned. Oh my god, Mom, really?

But my mother, who cared deeply about her two girls, never asked how I felt or ever wondered about my emotional life. She did not prepare me for puberty or offer to buy me a bra. I wish she had. And if she had asked me how I was doing? I may have dismissed her outright. I’m sure I scared her.But on some level I would also know that she was at least curious or courageous enough to ask me.

I have worked with the most wonderful and connected of parents who become flabbergasted to learn about their own child’s conflicts or pain. Many adolescents do not want to upset parents, or disappoint them, and many don’t know how to approach them. They live secret lives on many levels.

There are no easy answers. Parents aren’t mind readers. The hardest part for parents now seems to be how to genuinely connect in a hyper-connected
world—a world increasingly devoid of interpersonal nuances, emotional cues and heartfelt empathy. Yet, the answer always seems to be the same:

Stay connected, listen, and be present
Know who your kid’s friends are, and know who these friends’ parents are
Observe their social networks online and offline
Be curious but not intrusive
Notice media messages and consumerism with them
Share (with discretion) some of your teen challenges and how you got through them
Have clarity on your own internal story of body image, identity, and self-esteem
Take a witnessing stance and notice what you may (or may not) be modeling for your child
Join and support organizations that support girls and make it a part of family life and core values
Help girls see the plight of other girls to challenge their perpectives, to broaden world view, and foster global sisterhood (the upside of social comparision)
Find older and near-age mentors and role models who may be perceived as more relatable and less intense than you may be (i.e., find
a cool younger person)
Be open, authentic and courageous; be honest about mistakes; go forward with love
Repeat. Repeat. Repeat.

There is no silver lining playbook for ushering our girls into the adult world. Love and connection is the way.